DIRECT

Project

Halfords - Super-Mezzanine Superstore roll out

Halfords are unique in that they take a traditional Edge of Town retail "barn" and fill the space with an amazing retail graphic theatre experience. This concept has been part of the Halfords retail 'psyche' for some years and has now developed to cover the whole store on both ground and mezzanine levels.

Since this "Arcade" concept, Caliba have designed and offered solutions for providing this high level graphic as a series of panels but now manifests itself as the Caliba 'Stretch' PVC system printed on the large formal NUR high resolution print facility.

The low profile aluminium frame is fixed the wall after timber batons level the wall. The banner is then stretched to look like a solid surface and continues in a whole 3.5m depth banner, completely around the store perimeter in a unique display of impact graphics.

To complete the package Caliba supply all interior product signage and external banners plus installation nationally and now internationally in Ireland and Czech Republic.

System: Caliba Outdoor

Description

Full colour wall banners including wall signwriting areas.
Internal store signage and departmental headers
Window graphics

Specification

Caliba "Stretch" banner system, full colour print
Product locator signage with jointing strips
Exterior banners
Window graphics

Value

Rolling value

Images

view the entire project in the gallery